Environment

When thinking about tires, most people don’t associate the product with conservation or environmental efforts.

But for the Bridgestone family of companies, the environment and our impact on it is at the core of our business strategy. We are committed to improving our practices and products as we work toward a sustainable society.

Focusing on and continually reducing our environmental footprint is just one of the ways we’re working toward becoming one of the most respected companies in the Americas.

Through our products and services, our operations and our community activities, our target is to be recognized as one of the most environmentally sound companies in the world by 2014. By conserving natural resources, improving our processes, volunteering for community-oriented environmental efforts and many other activities, we will achieve this goal.