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Safety Scholars 2009

Vehicle crashes kill more 15-20-year-olds than any other cause, according to National Highway Traffic Safety Administration statistics.

Many of these collisions could be avoided with additional driver education and training.

That’s why the Bridgestone family of companies has committed time and resources to become the industry leader in teen driver safety education. Teaching new drivers how to safely and correctly operate a vehicle not only saves lives, but keeps the road safe for all drivers.

One of Bridgestone Americas’ most popular driver safety initiatives, the Safety Scholars video contest, is now accepting submissions for its fourth contest.

The contest, part of BSA’s overall teen safety initiatives, offers a unique opportunity to engage young drivers in the process of educating others about how to stay safe behind the wheel, both as a driver and a passenger. Entrants create a short video that addresses the topic of automotive safety to encourage their peers to make better decisions. The 2009 contest received more than 800 entries.

In addition to receiving a $5,000 college scholarship and a free set of tires, each Safety Scholars winner has the chance to have his or her video used as a public service announcement (PSA) on television stations across the country. In 2009, Safety Scholars videos that were included in this PSA campaign aired more than 9,500 times, resulting in more than 61 million audience impressions.

“The talent of these student video producers is truly extraordinary, and we’re gratified that so many television stations across the United States have agreed to air their videos as public service announcements,” said Dan MacDonald, Executive Director, Communications, BSA. “The program empowers students to make a difference by using their talents to educate their peers about important driver safety issues such as the danger of texting and driving, not using a seat belt, and drinking and driving.”

2010 Contest Details:

• Videos must be 25 or 55 seconds in length.
• Entrants can now submit their videos through July 1 at www.safetyscholars.com.
• A panel of judges will select 10 finalists based on the following criteria: how well the video compels viewers to be more safety-conscious when using their vehicles, and how well the video effectively and creatively communicates its message.
• The 10 finalist videos will be posted on www.safetyscholars.com in addition to YouTube, MySpace and Facebook on July 15. The general public will then select grand prize winners through online voting at www.safetyscholars.com.
• Official rules with complete entry, eligibility and prize details are available on www.safetyscholars.com.

Votes will be tallied and grand prize-winning videos will be announced on Aug. 17 at www.safetyscholars.com.