Drive Safe in Winter Weather

When the weather outside turns treacherous, motorists turn to the tire that helps make driving easier – the Bridgestone Blizzak winter tire, “The Official Tire of Winter.”  Now you can learn all about Bridgestone Blizzak winter tires and also improve your winter driving skills online at the Bridgestone Blizzak Chill Zone.

The Bridgestone Blizzak Chill Zone educates consumers about driving in winter conditions and offers winter driving tips from experts at the Bridgestone Winter Driving School.  The site also contains valuable information about Bridgestone winter tires, making the Bridgestone Blizzak Chill Zone a one stop shop to get you ready for driving during the winter months ahead.  To learn more about Bridgestone Blizzak winter tires and learn helpful winter driving tips to improve your winter driving skills, visit the Bridgestone Blizzak Chill Zone at http://www.bridgestonetire.com/winterdriving.

Introduced in North America in 1992, the Bridgestone Blizzak brand pioneered the dedicated, studless snow and ice tire for stability and handling in adverse winter driving conditions.

How do Blizzak winter tires work?

The tread compound of Bridgestone Blizzak winter tires is more pliable than traditional tires, and remains flexible in cold temperatures. When water freezes to ice, tiny irregularities form on the surface. If the tread compound is rigid, the tire will tend to slide across these irregularities. Flexible tread compounds incorporated into Blizzak winter tires “dig into” jagged surfaces, providing drivers better control of their vehicle.

How do I know I need winter tires and how do I identify a winter tire?

If you live in a climate where winter conditions are commonplace for three or more months of the year, Bridgestone Blizzak winter tires are a smart investment. Depending upon your driving habits, one set can see you through several winter seasons.

To identify a winter tire, look for a snowflake-on-the-mountain symbol branded on the tire’s sidewall. This symbol identifies tires that provide a high level of snow traction, and appears on all Bridgestone Blizzak winter tires.

All in the family

With 13 patterns and more than 200 applications to fit most vehicles on the road today, the Bridgestone Blizzak family of tires can help you enjoy a reliable and less stressful winter driving experience this season.

The Bridgestone Blizzak winter tire line-up includes the DM-Z3, DM-V1, MZ-03, WS60, WS70 and the W965 which all feature the Multicell tread compound. The Bridgestone Blizzak LM-25, LM-25 4x4, LM-50 RFT and the LM-60 do not contain Multicell tread compound, but instead utilize a conventional winter driving compound.

How to find out more

You can visit www.bridgestonetire.com to learn more about Bridgestone Blizzak winter tires or visit a Firestone Complete Auto Care™ service center or an independent Bridgestone retailer in your neighborhood for all your tire and auto care needs. As with any purpose-built winter tire, the Bridgestone Blizzak winter tires should only be used during the winter season. During other seasons, drivers should use conventional tires.